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SCANDINAVIAN CHILD ACQUIRES SVAN OF
SWEDEN
Fuels
company’s growth through expansion into
high quality
children’s products manufacturing
Brenda Berg CEO and Mom
RALEIGH, NC
–
Scandinavian Child, LLC (SCI), a marketer and distributor of
premium children’s products in North America, announces today the
acquisition of Svan AB, the Sweden-based designer and manufacturer
of bentwood high chairs, bouncers and mini furniture marketed under
the Svan and Anka brands. Svan CEO, Kjell Hagström, will join
Scandinavian Child as Vice President of Design and will lead an SCI
team in Sweden.
The acquisition positions SCI for continued growth through product
development and international expansion opportunities. SCI plans to unveil new models
and updated branding for the Svan collection at the All Baby and
Child Expo this September in Louisville, Kentucky.
“We have distributed Svan’s products in North America for many
years and share a passion for safety, functionality and innovative
design,” said Brenda Berg, founder and CEO of Scandinavian
Child. “This
acquisition gives SCI brand ownership of award-winning and
classically designed juvenile products, and solidifies our
commitment to bringing the best children’s products to families
around the world.”
“I am thrilled to join the Scandinavian Child team,” commented
Kjell Hagström. “The combination of our companies is a natural fit,
and I am excited to formally work together to strengthen our
products, sourcing and distribution capabilities and build a truly
global juvenile products company.”
About Scandinavian Child:
Founded in 2002 and headquartered in Raleigh, North Carolina,
Scandinavian Child (SCI) is a leading designer, marketer and
distributor of a broad assortment of innovative, functional and
stylish children’s products.
SCI currently represents the Svan,
líllébaby, Béaba, Micralite, and Anka brands and offers products in
various categories including high chairs, bouncers, mini furniture,
feeding appliances and accessories, baby carriers, diaper bags, and
strollers.
Built on the company philosophy “Designs Without Compromise,” all
SCI products meet the company’s criteria of safety, usefulness,
eco-friendly design, style and superior quality.
(www.SCIchild.com)
For more information, please contact Meredith Linden at
919.747.8526 or at meredith.linden@SCIchild.com.
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